Japan Market Insights and Operations Intern

Today, Breitling is known for its strong focus on craftsmanship, innovation, and sustainability, while maintaining a clear and confident brand identity. Its collections reflect a balance between professional tool watches and casual luxury timepieces, designed to be functional, durable, and relevant to modern lifestyles.

Breitling Japan operates as the Japanese subsidiary of Breitling, managing the brand’s marketing, retail, wholesale, CRM, HR, Finance and watch repair activities in the Japanese market. The company oversees directly operated boutiques as well as wholesale distribution through department stores and authorized partners.

In Japan, Breitling focuses on delivering a consistent brand experience across all channels while adapting global strategy to local market characteristics. Key priorities include retail operations excellence, customer experience, CRM-driven engagement, and market insight development. Breitling Japan works closely with global headquarters and operates within an international business environment.　

The intern will support Breitling Japan by strengthening operational foundations and market understanding through structured, English-based tasks. The role delivers practical exposure to retail operations, CRM data quality, market research, and strategic thinking, without requiring Japanese language skills.

Key responsibilities include supporting retail operations through CRM (Salesforce) data cleansing, organizing and analyzing boutique operational data, and summarizing insights for headquarters. The intern will also conduct desk research on the Japanese luxury watch market, including department store trends, tourism flows, consumer behavior, and competitor positioning.

In addition, the intern will support the backend structuring of the Gaisho and VIP program by compiling VIP profiles, developing engagement calendars, and improving CRM segmentation (no direct customer interaction).

Alongside daily tasks, the intern will work on a structured strategic project analyzing the Japanese luxury watch market and Breitling Japan’s business pillars, producing recommendations and an insight deck for internal alignment.

• Gain hands-on exposure to luxury watch retail operations and CRM fundamentals

• Develop skills in market research, data analysis, and structured reporting

• Understand how global brand strategy is adapted to the Japanese market