Personal touchwith smart map-making app

(boston.com, November 18, 2013)

A Cambridge startup called Mapkin wants to revive the personalized approach to cartography, with an iPhone app that promises to make GPS fun. "GPS navigation does one thing extremely well, which is getting you to the destination as fast as possible," says Regan. "But what if you want to point out the great coffee shop on the way, or know about the most scenic route for a bike ride?" That's the kind of situation Mapkin was created for. The app lets you create and share your own routes, complete with written or spoken notes on points of interest.